Designaton
Reyes
Rosheuvel
Designation
industries served
Commercial Insurance
Banking
Legal
FInancial
Healthcare
Building Product Manufacturers
Reyes Rosheuvel
Designation
Reyes
Rosheuvel
trade
Brand & Marketing
Designer
availability
for hire
Reyes
Rosheuvel
Brand & Marketing Designer
Resume & Portfolio
Reyes
Rosheuvel
Brand & Marketing
Designer
Reyes
Rosheuvel
Brand & Marketing Designer
Beyond Aesthetics
Unpacking the Indispensable Creative Professional
An Audio Overview of Reyes Rosheuvel's qualifications.
Beyond Aesthetics
Unpacking the Indispensable Creative Professional
An Audio Overview of
Reyes Rosheuvel's qualifications.
Reyes
Rosheuvel
Brand & Marketing
Designer
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01
Professional Overview
I'm a senior creative leader in brand and marketing design with an entrepreneurial spirit and a proven track record of driving revenue growth.
I'm a senior creative leader in brand and marketing design with an entrepreneurial spirit, a passion for continuous learning, and a proven track record of driving revenue growth.
01
Professional Overview
01
Professional Overview
I'm a senior creative leader in brand and marketing design with an eye for great design, an entrepreneurial spirit, and a proven track record of driving revenue growth.
Accolades
-
Renaissance Tile & Bath 2019 President’s Award for providing the most impact towards the company’s future success.
-
Advertising Excellence Award for Best in Class by Architectural Record for Kawneer’s Versoleil Sunshade advertisement.
-
B2B Best Award by B2B Magazine for Kawneer’s “Every day you make a choice. Make a choice that counts” campaign.
-
Crystal Achievement Award by Glass Magazine: Kawneer’s “Every day you make a choice. Make a choice that counts” campaign.
-
American Graphic Design Awards for Excellence in Communication for “Porcelain Collectibles” paper promotion and Georgia Pacific’s “Get Carried Away” sales tool.
Strategy and growth leader
Worked closely with the president/ CEO and department heads of Renaissance Tile & Bath to relaunch and grow their Quick Ship Trade program, and sales materials. Through the development of targeted online and offline marketing strategies, the in-stock program sales grew from 2% to just under 25% within 24 months.
Exceptionally
creative
Brand & Marketing Designer with years of experience developing branding and marketing campaigns across print, digital, and social platforms.
Highly regarded for
-
Outstanding work quality
-
Excellent customer service
Collaborative and Communicative leader
I have a proven track record of successfully collaborating with a diverse range of partners, including vendors, contractors, and outsourced creatives, to achieve project goals.
My key strengths lie in my ability to build strong rapport with clients and effectively communicate a company's message, ensuring seamless and successful partnerships.
01
Professional Overview
Exceptionally
creative
Brand & Marketing Designer with years of experience developing branding and marketing campaigns across print, digital, and social platforms.
Highly regarded for
-
Outstanding work quality
-
Excellent customer service
Strategy and growth leader
Worked closely with the president/ CEO and department heads of Renaissance Tile & Bath to relaunch and grow their Quick Ship Trade program, and sales materials. Through the development of targeted online and offline marketing strategies, the in-stock program sales grew from 2% to just under 25% within 24 months.
Collaborative & Communicative
I have a proven track record of successfully collaborating with a diverse range of partners, including vendors, contractors, and outsourced creatives, to achieve project goals. My key strengths lie in my ability to build strong rapport with clients and effectively communicate a company's message, ensuring seamless and successful partnerships.
Accolades
-
Renaissance Tile & Bath 2019 President’s Award for providing the most impact towards the company’s future success.
-
Advertising Excellence Award for Best in Class by Architectural Record for Kawneer’s Versoleil Sunshade advertisement.
-
B2B Best Award by B2B Magazine for Kawneer’s “Every day you make a choice. Make a choice that counts” campaign.
-
Crystal Achievement Award by Glass Magazine: Kawneer’s “Every day you make a choice. Make a choice that counts” campaign.
-
American Graphic Design Awards for Excellence in Communication for “Porcelain Collectibles” paper promotion and Georgia Pacific’s “Get Carried Away” sales tool.
Beyond Aesthetics
Unpacking the Indispensable Creative Professional
An Audio Overview of Reyes Rosheuvel's qualifications.
Beyond Aesthetics
Unpacking the Indispensable
Creative Professional
An Audio Overview of Reyes Rosheuvel's qualifications.
Exceptionally creative
Brand & Marketing Designer with years of experience developing branding and marketing campaigns across print, digital, and social platforms.
Highly regarded for
-
Outstanding work quality
-
Excellent customer service
Collaborative and communicative
I have a proven track record of successfully collaborating with a diverse range of partners, including vendors, contractors, and outsourced creatives, to achieve project goals. My key strengths lie in my ability to build strong rapport with clients and effectively communicate a company's message, ensuring seamless and successful partnerships.
Strategy and growth leader
Worked closely with the president/ CEO and department heads of Renaissance Tile & Bath to relaunch and grow their Quick Ship Trade program, and sales materials. Through the development of targeted online and offline marketing strategies, the in-stock program sales grew from 2% to just under 25% within 24 months.
Accolades
-
Renaissance Tile & Bath 2019 President’s Award for providing the most impact towards the company’s future success.
-
Advertising Excellence Award for Best in Class by Architectural Record for Kawneer’s Versoleil Sunshade advertisement.
-
B2B Best Award by B2B Magazine for Kawneer’s “Every day you make a choice. Make a choice that counts” campaign.
-
Crystal Achievement Award by Glass Magazine: Kawneer’s “Every day you make a choice. Make a choice that counts” campaign.
-
American Graphic Design Awards for Excellence in Communication for “Porcelain Collectibles” paper promotion and Georgia Pacific’s “Get Carried Away” sales tool.
01
Professional Overview
Exceptionally creative
Brand & Marketing Designer with years of experience developing branding and marketing campaigns across print, digital, and social platforms.
Highly regarded for
-
Outstanding work quality
-
Excellent customer service
Strategy and growth leader
Worked closely with the president/ CEO and department heads of Renaissance Tile & Bath to relaunch and grow their Quick Ship Trade program, and sales materials. Through the development of targeted online and offline marketing strategies, the in-stock program sales grew from 2% to just under 25% within 24 months.
Collaborative and Communicative
I have a proven track record of successfully collaborating with a diverse range of partners, including vendors, contractors, and outsourced creatives, to achieve project goals. My key strengths lie in my ability to build strong rapport with clients and effectively communicate a company's message, ensuring seamless and successful partnerships.
Accolades
-
Renaissance Tile & Bath 2019 President’s Award for providing the most impact towards the company’s future success.
-
Advertising Excellence Award for Best in Class by Architectural Record for Kawneer’s Versoleil Sunshade advertisement.
-
B2B Best Award by B2B Magazine for Kawneer’s “Every day you make a choice. Make a choice that counts” campaign.
-
Crystal Achievement Award by Glass Magazine: Kawneer’s “Every day you make a choice. Make a choice that counts” campaign.
-
American Graphic Design Awards for Excellence in Communication for “Porcelain Collectibles” paper promotion and Georgia Pacific’s “Get Carried Away” sales tool.
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CRM Implementation & Onboarding
01
Ongoing Support & Training
02
CRM Customization & Integrations
03
Advanced Reporting & Analytics
04
CSM Platform
05
Data Migration
06
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Skills
02
Skills
Soft
Skills
Soft
Skills
001
Communication
-
Effectively collaborates with cross-functional teams and clients to foster productive relationships, ensure project objectives are met, and adhere to timelines.
-
Adapts communication style to clearly convey complex design concepts to diverse audiences, including non-creative clients.
-
Presents persuasive written and visual proposals, educating stakeholders and securing buy-in for creative solutions and project direction.
002
Teamwork
-
Fosters a highly collaborative environment, sharing ideas, resources, and adapting roles to support team objectives.
-
Mentors peers by sharing design best practices to enhance efficiency and ensure consistent, high-quality deliverables.
-
Applies self-awareness and persuasive communication to effectively resolve interpersonal challenges and achieve positive team outcomes.
003
Critical Thinking
-
Applies systematic problem-solving, including research and data analysis, to identify challenges and generate innovative solutions.
-
Demonstrates exceptional visual creativity, consistently generating new ideas and approaches that evoke desired responses.
-
Continuously seeks new information and learns from diverse perspectives to add value and deliver optimal project outcomes.
004
Leadership
-
Drives project success through swift decision-making, ensuring teams remain on track to achieve deliverables.
-
Manages projects from high-level art direction to execution, fostering collaboration across writers, content creators, and clients.
-
Builds and maintains trust by proactively resolving issues in a timely and effective manner.
005
Positive Attitude
-
Approaches work and challenges with a positive, growth-oriented mindset.
-
Fosters a collaborative environment by contributing friendly energy and honest insights in team discussions.
-
Confidently executes creative visions, leveraging strong visual design aesthetics and software proficiency.
006
Work Ethic
-
Applies a proactive approach to planning, prioritization, and organization, consistently meeting deadlines and business goals.
-
Demonstrates unwavering dedication to quality in design execution, content, and communication.
-
Functions as a self-supervising, highly motivated individual, delivering timely solutions and thriving under pressure.
Hard
Skills
Hard
Skills
001
Software
ADOBE
Acrobat, Express, Illustrator, InDesign, Photoshop, Premiere (learning stages)
MICROSOFT
Excel, Forms, Outlook, PowerPoint, Teams, Word)
002
Online Tools
MARKETING TOOLS
Mailchimp,Splash, Typeform, Wix, Hootsuite, Canva, Facebook, Instagram
WEB DEVELOPMENT
HTML and CSS basics, Splash, Wix, Figma (learning stages)
003
Offline
PRINT AND PRODUCTION
File setup, Offset printing, Digital printing, Press checks
PRODUCT AND ENVIRONMENTAL PHOTOGRPAHY
Design, Lighting, and Equipment
004
Additional skills and certifications
General Assembly’s Front End Web Development course
MULTI-LINGUAL
Dutch, Spanish, Papiammentu
Work Experience
KEEP SCROLING
001
Lockton Companies
Contract Senior Designer
2022-2025
Produced high-quality creative assets for Lockton and its clients, conceptualizing and designing a variety of deliverables including print, digital, motion graphics, and presentations.
Collaborated closely with the creative director, marketing director, copywriter, and sales teams to translate complex information into compelling, client-facing visual content.
Led creative projects from concept to completion, ensuring all assets aligned with global brand identity guidelines and met time-sensitive deadlines.
Provided expert guidance and reviewed the work of junior team members to ensure quality and visual appeal.
Managed multiple projects simultaneously, prioritizing heavy workloads to meet deadlines without compromising quality.
001
Communication
-
Effectively collaborates with cross-functional teams and clients to foster productive relationships, ensure project objectives are met, and adhere to timelines.
-
Adapts communication style to clearly convey complex design concepts to diverse audiences, including non-creative clients.
-
Presents persuasive written and visual proposals, educating stakeholders and securing buy-in for creative solutions and project direction.
002
Teamwork
-
Fosters a highly collaborative environment, sharing ideas, resources, and adapting roles to support team objectives.
-
Mentors peers by sharing design best practices to enhance efficiency and ensure consistent, high-quality deliverables.
-
Applies self-awareness and persuasive communication to effectively resolve interpersonal challenges and achieve positive team outcomes.
003
Critical Thinking
-
Applies systematic problem-solving, including research and data analysis, to identify challenges and generate innovative solutions.
-
Demonstrates exceptional visual creativity, consistently generating new ideas and approaches that evoke desired responses.
-
Continuously seeks new information and learns from diverse perspectives to add value and deliver optimal project outcomes.
004
Leadership
-
Drives project success through swift decision-making, ensuring teams remain on track to achieve deliverables.
-
Manages projects from high-level art direction to execution, fostering collaboration across writers, content creators, and clients.
-
Builds and maintains trust by proactively resolving issues in a timely and effective manner.
005
Positive Attitude
-
Approaches work and challenges with a positive, growth-oriented mindset.
-
Fosters a collaborative environment by contributing friendly energy and honest insights in team discussions.
-
Confidently executes creative visions, leveraging strong visual design aesthetics and software proficiency.
006
Work Ethic
-
Applies a proactive approach to planning, prioritization, and organization, consistently meeting deadlines and business goals.
-
Demonstrates unwavering dedication to quality in design execution, content, and communication.
-
Functions as a self-supervising, highly motivated individual, delivering timely solutions and thriving under pressure.
Soft Skills
001
Software
ADOBE
-
Acrobat, Express, Illustrator, InDesign, Photoshop, Premiere (learning stages)
MICROSOFT
-
Excel, Forms, Outlook, PowerPoint, Teams, Word)
002
Online Tools
MARKETING TOOLS
-
Mailchimp,Splash, Typeform, Wix, Hootsuite, Canva, Facebook, Instagram
WEB DEVELOPMENT
-
HTML and CSS basics, Splash, Wix, Figma (learning stages)
003
Offline
PRINT AND PRODUCTION
-
File setup, Offset printing, Digital printing, Press checks
PRODUCT AND ENVIRONMENTAL PHOTOGRPAHY
-
Design, Lighting, and Equipment
004
Additional skills and certifications
-
General Assembly’s Front End Web Development course
MULTI-LINGUAL
-
Dutch, Spanish, Papiammentu
Hard Skills
001
Software
-
Adobe:
-
Acrobat
-
Adobe Express
-
Illustrator
-
InDesign
-
Photoshop
-
Premiere (learning stages)
-
Microsoft:
-
Excel
-
Forms
-
Outlook
-
PowerPoint
-
Teams
-
Word
002
Online Marketing Tools
Email and SMS marketing:
-
Mailchimp
-
Splash
-
Typeform
Website development:
-
Wix
-
Splash
-
Knowledge of basic HTML and CSS coding
-
Responsive web design
Social media marketing:
-
Hootsuite
-
LinkedIn
-
Instagram
-
Facebook
Content marketing:
-
Canva
003
Print & Production
-
File setup
-
Offset printing
-
Digital printing
-
Press checks
004
Additional skills and certifications
-
General Assembly’s Front End Web Development course
-
Product and environmental photography
-
Multi-lingual:
Dutch, Spanish, and Papiamentu
Hard
Skills
03
Work Experience
Work
Experience
001
005
Lockton Companies
Contract Senior Designer
2022-2025
Produced high-quality creative assets for Lockton and its clients, conceptualizing and designing a variety of deliverables including print, digital, motion graphics, and presentations.
Collaborated closely with the creative director, marketing director, copywriter, and sales teams to translate complex information into compelling, client-facing visual content.
Led creative projects from concept to completion, ensuring all assets aligned with global brand identity guidelines and met time-sensitive deadlines.
Provided expert guidance and reviewed the work of junior team members to ensure quality and visual appeal.
Managed multiple projects simultaneously, prioritizing heavy workloads to meet deadlines without compromising quality.
Oversaw all creative operations for assigned accounts, including associate supervision, work production, and project timelines.
Guided the creative process in collaboration with designers, strategists, and account managers.
Partnered with clients and the project team to define the scope of work, brainstorm ideas, and establish project direction.
002
005
Miller Zell
Design Director
2021-2022
Developed retail banking design strategies, branding concepts, and creative solutions specifically for the Citizens Bank account.
003
005
Renaissance Tile & Bath
Marketing Coordinator
2017-2021
Managed all in-house marketing, design, and advertising operations as the sole associate in the department.
Directed the development and launch of the company’s first e-commerce website, collaborating with an outsourced team to ensure successful implementation and brand consistency.
Launched new product campaigns targeting interior designers and homebuilders.
Collaborated on marketing strategies that relaunched and grew the Quick Ship Trade program, leading to a sales increase from 2% to nearly 25% of total revenue in 24 months.
Maintained and updated all digital platforms, including the company website, social media, and intranet.
003
005
Renaissance Tile & Bath
Marketing Coordinator
2017-2021
Managed all in-house marketing, design, and advertising operations as the sole associate in the department.
Directed the development and launch of the company’s first e-commerce website, collaborating with an outsourced team to ensure successful implementation and brand consistency.
Launched new product campaigns targeting interior designers and homebuilders.
Collaborated on marketing strategies that relaunched and grew the Quick Ship Trade program, leading to a sales increase from 2% to nearly 25% of total revenue in 24 months.
Maintained and updated all digital platforms, including the company website, social media, and intranet.
Managed vendor relationships, outsourced creative talent, and oversaw project budgets and timelines.
Consulted with BBR Marketing on all branding projects, including the successful rebranding of DHJJ Certified Public Accountants and Bloom Sugarman attorneys.
Developed the “With Boral You Can” integrated marketing campaign, designing email campaigns, online banners, brochures, and consumer guides.
Served as brand manager for Peachy Clean, overseeing all print and online marketing, product packaging, and in-store displays.
002
005
Ink+Pixel
Owner and Creative Director
2011-2017
Provided creative services to a diverse range of clients and marketing agencies across various industries including building products, legal, healthcare, and consumer goods.
005
005
Function
Senior Art Director
2003-2011
Oversaw a variety of graphic design projects, advising clients on the best creative and design solutions to meet their needs.
Managed and negotiated with vendors and outsourced projects, consistently recognized for raising the agency’s design quality.
Conceptualized and designed a sales tool and brochure for Georgia-Pacific’s “Get Carried Away” program.
Produced materials for Kawneer product launch campaigns, including microsites, flyers, direct mailers, and advertising.
Work
Experience
03
Work Experience
Work
Experience
001
005
Lockton Companies
Contract Senior Designer
2022-2025
Produced high-quality creative assets for Lockton and its clients, conceptualizing and designing a variety of deliverables including print, digital, motion graphics, and presentations.
Collaborated closely with the creative director, marketing director, copywriter, and sales teams to translate complex information into compelling, client-facing visual content.
Led creative projects from concept to completion, ensuring all assets aligned with global brand identity guidelines and met time-sensitive deadlines.
Provided expert guidance and reviewed the work of junior team members to ensure quality and visual appeal.
Managed multiple projects simultaneously, prioritizing heavy workloads to meet deadlines without compromising quality.
002
005
Miller Zell
Design Director
2021-2022
Developed retail banking design strategies, branding concepts, and creative solutions specifically for the Citizens Bank account.
Collaborated closely with the creative director, marketing director, copywriter, and sales teams to translate complex information into compelling, client-facing visual content.
Led creative projects from concept to completion, ensuring all assets aligned with global brand identity guidelines and met time-sensitive deadlines.
Provided expert guidance and reviewed the work of junior team members to ensure quality and visual appeal.
003
005
Renaissance
Tile & Bath
Marketing Coordinator
2017-2021
Managed all in-house marketing, design, and advertising operations as the sole associate in the department.
Directed the development and launch of the company’s first e-commerce website, collaborating with an outsourced team to ensure successful implementation and brand consistency.
Launched new product campaigns targeting interior designers and homebuilders.
Collaborated on marketing strategies that relaunched and grew the Quick Ship Trade program, leading to a sales increase from 2% to nearly 25% of total revenue in 24 months.
Maintained and updated all digital platforms, including the company website, social media, and intranet.
004
005
Ink+Pixel
Owner and Creative Director
2011-2017
Provided creative services to a diverse range of clients and marketing agencies across various industries including building products, legal, healthcare, and consumer goods.
Managed vendor relationships, outsourced creative talent, and oversaw project budgets and timelines.
Consulted with BBR Marketing on all branding projects, including the successful rebranding of DHJJ Certified Public Accountants and Bloom Sugarman attorneys.
Developed the “With Boral You Can” integrated marketing campaign, designing email campaigns, online banners, brochures, and consumer guides.
Served as brand manager for Peachy Clean, overseeing all print and online marketing, product packaging, and in-store displays.
005
005
Function:
Senior Art Director
2003-2011
Oversaw a variety of graphic design projects, advising clients on the best creative and design solutions to meet their needs.
Managed and negotiated with vendors and outsourced projects, consistently recognized for raising the agency’s design quality.
Conceptualized and designed a sales tool and brochure for Georgia-Pacific’s “Get Carried Away” program.
Produced materials for Kawneer product launch campaigns, including microsites, flyers, direct mailers, and advertising.
03
Work Experience
Work
Experience
001
005
Lockton Companies
Contract Senior Designer
2022-2025
Produced high-quality creative assets for Lockton and its clients, conceptualizing and designing a variety of deliverables including print, digital, motion graphics, and presentations.
Collaborated closely with the creative director, marketing director, copywriter, and sales teams to translate complex information into compelling, client-facing visual content.
Led creative projects from concept to completion, ensuring all assets aligned with global brand identity guidelines and met time-sensitive deadlines.
Provided expert guidance and reviewed the work of junior team members to ensure quality and visual appeal.
Managed multiple projects simultaneously, prioritizing heavy workloads to meet deadlines without compromising quality.
Oversaw all creative operations for assigned accounts, including associate supervision, work production, and project timelines.
Guided the creative process in collaboration with designers, strategists, and account managers.
Partnered with clients and the project team to define the scope of work, brainstorm ideas, and establish project direction.
002
005
Miller Zell
Design Director
2021-2022
Developed retail banking design strategies, branding concepts, and creative solutions specifically for the Citizens Bank account.
003
005
Renaissance Tile & Bath
Marketing Coordinator
2017-2021
Managed all in-house marketing, design, and advertising operations as the sole associate in the department.
Directed the development and launch of the company’s first e-commerce website, collaborating with an outsourced team to ensure successful implementation and brand consistency.
Launched new product campaigns targeting interior designers and homebuilders.
Collaborated on marketing strategies that relaunched and grew the Quick Ship Trade program, leading to a sales increase from 2% to nearly 25% of total revenue in 24 months.
Maintained and updated all digital platforms, including the company website, social media, and intranet.
003
005
Renaissance Tile & Bath
Marketing Coordinator
2017-2021
Managed all in-house marketing, design, and advertising operations as the sole associate in the department.
Directed the development and launch of the company’s first e-commerce website, collaborating with an outsourced team to ensure successful implementation and brand consistency.
Launched new product campaigns targeting interior designers and homebuilders.
Collaborated on marketing strategies that relaunched and grew the Quick Ship Trade program, leading to a sales increase from 2% to nearly 25% of total revenue in 24 months.
Maintained and updated all digital platforms, including the company website, social media, and intranet.
Managed vendor relationships, outsourced creative talent, and oversaw project budgets and timelines.
Consulted with BBR Marketing on all branding projects, including the successful rebranding of DHJJ Certified Public Accountants and Bloom Sugarman attorneys.
Developed the “With Boral You Can” integrated marketing campaign, designing email campaigns, online banners, brochures, and consumer guides.
Served as brand manager for Peachy Clean, overseeing all print and online marketing, product packaging, and in-store displays.
002
005
Ink+Pixel
Owner and Creative Director
2011-2017
Provided creative services to a diverse range of clients and marketing agencies across various industries including building products, legal, healthcare, and consumer goods.
005
005
Function
Senior Art Director
2003-2011
Oversaw a variety of graphic design projects, advising clients on the best creative and design solutions to meet their needs.
Managed and negotiated with vendors and outsourced projects, consistently recognized for raising the agency’s design quality.
Conceptualized and designed a sales tool and brochure for Georgia-Pacific’s “Get Carried Away” program.
Produced materials for Kawneer product launch campaigns, including microsites, flyers, direct mailers, and advertising.
002
005
Lockton Companies
Contract Senior Designer
2022-2025
Produced high-quality creative assets for Lockton and its clients, conceptualizing and designing a variety of deliverables including print, digital, motion graphics, and presentations.
Collaborated closely with the creative director, marketing director, copywriter, and sales teams to translate complex information into compelling, client-facing visual content.
Led creative projects from concept to completion, ensuring all assets aligned with global brand identity guidelines and met time-sensitive deadlines.
Provided expert guidance and reviewed the work of junior team members to ensure quality and visual appeal.
Managed multiple projects simultaneously, prioritizing heavy workloads to meet deadlines without compromising quality.
03
Work Experience
Work
Experience
Lockton Companies
Contract Senior Designer
2022-2025
Senior Designer responsible for producing high-quality, creative, and visual assets for Lockton and its clients. Worked within established brand standards while leading projects or working with marketing and sales to develop innovative solutions for a wide range of marketing materials, and sales presentations.
001
005
Conceptualized, designed, and produced a variety of high-quality deliverables, including print, digital, motion, and graphics.
Worked closely with the creative director, marketing director, copywriter, and sales team to understand project requirements and translate technical or complex information into compelling, client-facing visual content.
Lead creative projects from concept to completion, ensuring all deliverables align with the company’s global brand identity guidelines and meet time-sensitive deadlines.
Provided subject-matter expertise and guidance to junior team members, reviewing their work to ensure visual appeal and quality.
Maintained a strong understanding of industry trends and technological advancements in design software and production.
Effectively managed multiple projects simultaneously, prioritizing heavy workloads to meet deadlines without compromising quality.
Responsible for all creative operations on assigned accounts to include associate supervision, work production and project timelines.
Managed the creative process and worked with VP Design Director, Designers, Strategy Directors, Design Engineers and Account Managers to creatively guide the design process.
Worked closely with Retail Banking project team and clients to gather scope of work, brainstorm ideas and develop project direction.
Handled a steady flow of work, deadlines and priorities.
Mentored effectively in a positive, inspiring manner.
002
005
Miller Zell
Design Director
2021-2022
Developed retail banking design strategies, branding concepts, design initiatives and account-based creative solutions.
Key responsibilities include ->
Managed all in-house marketing, design, and advertising operations, serving as the primary contact for all corporate and sales staff requests, as well as external vendors and media.
Directed the development of the company’s first e-commerce website, collaborating with an outsourced team to ensure brand consistency and successful implementation.
Launched new product campaigns targeting interior designers and homebuilders.
Collaborating with the President/CEO and department heads on marketing strategies to relauch and grow the Quick Ship Trade program. This initiative resulted in a sales increase from 2% to nearly 25% of total revenue in 24 months.
Maintained and updated all digital platforms, including the company website, social media channels, and intranet site.
Led the promotion and collateral creation for sponsored Designer Showhouse events, including photography and print materials.
Produced all company-wide brand standards and sales materials.
004
005
Ink+Pixel
Owner and Creative Director
2011-2017
I provided creative services to a diverse range of clients and marketing agencies, serving as a key creative partner for their projects. My work spanned a variety of industries, including building products, paper manufacturing, legal and accounting, healthcare, and consumer goods. I also managed vendor relationships, outsourced creative talent, and oversaw project budgets and timelines to ensure successful delivery.
Consistently recognized for outstanding work and customer service, resulting in positive referrals.
Selected clients and projects ->
BBR Marketing: Consulted on all branding projects and assisted with marketing promotions, services and strategies for various firm clients. Advised on creative direction and best practices. Key accomplishments include developing and establishing all facets of rebranding for DHJJ Certified Public Accountants and Business Advisors, Bloom Sugarman attorneys, as well as the BBR Marketing brand.
Function: Developed the “With Boral You Can” integrated marketing campaign, designing email campaigns, online banners, brochures, and consumer guides.
Kaiser Permanente: Revamped Healthy Living publication and class guide, and successfully added my recommendation featuring a member success story. These suggestions are still in place today.
Peachy Clean Brand Products: Served as brand manager, overseeing all print and online marketing, product packaging, and in-store displays.
005
005
Function
Senior Art Director
2003-2011
At Function, I oversaw a variety of graphic design projects, advising clients on the best creative and design solutions to meet their needs. I worked directly with clients to understand their requirements, ensuring all projects were completed on deadline. My role also included negotiating contracts with vendors and managing outsourced projects. For my contributions, I was recognized by the creative director for raising the agency's design quality bar.
Selected projects include: ->
Georgia-Pacific: Conceptualized and designed a sales tool and brochure for the "Get Carried Away" program.
Unisource: Directed artwork for the "Connect" brochure, which was published in Print Magazine Regional Design Annual 2006.
Kawneer: Produced materials for product launch campaigns, including microsites, flyers, direct mailers, and advertising.
04
Testimonials
Working
with Reyes
"I hired Reyes as I was in search of a graphic designer to design a new company logo. Reyes was the only designer of the three I tried to deliver a clean and attractive logo, a logo I am proud to use in my marketing materials. Reyes is talented, a hard worker, and delivers great designs on time and within budget. His turnaround time was excellent."
Garrin Evan
Fashion Photographer
“ Function:, a marketing, design and public relations agency, worked with Reyes for several years functioning as an extension of our agency and can counted on to deliver not only on time, but unique and dynamic creative. We also like the fact that there’s not an extensive amount of hand holding. He understands our expectations and delivers above and beyond. He gets what we need right away which makes our jobs a lot easier! Not to mention he’s great to work with! ”
Michele Dehaven
Principal / Creative Director
Function:
"Reyes is one of the most talented designers I know. Not only did I ask him to create my own logo when I started my company, but I regularly partner with him on my clients' design projects as well. He's consistently creative and knows how to capture the unique talents and features of a business each and every time."
Bonnie Buol Ruszczyk
President
bbr Marketing
"Working with Reyes is about value. He competes at a level that rivals any major design firm, but he does so while keeping his overhead low. He understands that his value is in results not in overhead. Reyes is a true professional who seeks to make his clients happy first. As simple as that statement seems, based on our experience, it can be rare."
Zach Hubbs
CEO
Peachy Clean® Brand Products
Devine Products
04
Testimonials
Working
with Reyes
Working
with Reyes
"I hired Reyes as I was in search of a graphic designer to design a new company logo. Reyes was the only designer of the three I tried to deliver a clean and attractive logo, a logo I am proud to use in my marketing materials. Reyes is talented, a hard worker, and delivers great designs on time and within budget. His turnaround time was excellent."
Garrin Evan
Fashion Photographer
“ Function:, a marketing, design and public relations agency, worked with Reyes for several years functioning as an extension of our agency and can counted on to deliver not only on time, but unique and dynamic creative. We also like the fact that there’s not an extensive amount of hand holding. He understands our expectations and delivers above and beyond. He gets what we need right away which makes our jobs a lot easier! Not to mention he’s great to work with! ”
Michele Dehaven
Principal / Creative Director
Function:
"Reyes is one of the most talented designers I know. Not only did I ask him to create my own logo when I started my company, but I regularly partner with him on my clients' design projects as well. He's consistently creative and knows how to capture the unique talents and features of a business each and every time."
Bonnie Buol Ruszczyk
President
bbr Marketing
"Working with Reyes is about value. He competes at a level that rivals any major design firm, but he does so while keeping his overhead low. He understands that his value is in results not in overhead. Reyes is a true professional who seeks to make his clients happy first. As simple as that statement seems, based on our experience, it can be rare."
Zach Hubbs
CEO
Peachy Clean® Brand Products
Devine Products
Working
with Reyes
04
Testimonials
"I hired Reyes as I was in search of a graphic designer to design a new company logo. Reyes was the only designer of the three I tried to deliver a clean and attractive logo, a logo I am proud to use in my marketing materials. Reyes is talented, a hard worker, and delivers great designs on time and within budget. His turnaround time was excellent."
Garrin Evan
Fashion Photographer
“ Function:, a marketing, design and public relations agency, worked with Reyes for several years functioning as an extension of our agency and can counted on to deliver not only on time, but unique and dynamic creative. We also like the fact that there’s not an extensive amount of hand holding. He understands our expectations and delivers above and beyond. He gets what we need right away which makes our jobs a lot easier! Not to mention he’s great to work with! ”
Michele Dehaven
Principal / Creative Director
Function:
"Reyes is one of the most talented designers I know. Not only did I ask him to create my own logo when I started my company, but I regularly partner with him on my clients' design projects as well. He's consistently creative and knows how to capture the unique talents and features of a business each and every time."
Bonnie Buol Ruszczyk
President
bbr Marketing
"Working with Reyes is about value. He competes at a level that rivals any major design firm, but he does so while keeping his overhead low. He understands that his value is in results not in overhead. Reyes is a true professional who seeks to make his clients happy first. As simple as that statement seems, based on our experience, it can be rare."
Zach Hubbs
CEO
Peachy Clean® Brand Products
Devine Products
Portfolio
Selected Projects by Workplace
05
Portfolio
